Saturday, August 30, 2003

Genius Marketing

Ask yourself- Is there anything more annoying than some flamboyant asshole yelling "YOU MUST BUY THIS CAR TODAY, THIS IS THE ABSOLUTELY LOWEST PRICE EVER" while you are trying to find music on the radio. (This brings up the interesting question of "wait a second, last week you said it was the lowest price ever...)

Anyway, before yesterday I would have said that Asshole Yelling Man was the most annoying thing on the radio- but I have been enlightened. Easily the most annoying marketing scheme on the radio:

"Today on the Zone: (insert the beginning of a cool song here) and later on the Zone (insert another beginning to a cool song) and now back to the music (insert shitty song here). "

Oh it gets better, during the next break they throw this at you:

"Zone music is the best, take for example (INSERT THE REFRAIN OF A COOL SONG HERE FOR 25 seconds) and now the entire song..."

So, after they are done being assholes by pretending to play good music, they then play the catchy part of a song only to start the goddamn song over again. Am I the only person here who thinks this is backwards ass marketing? DON'T TELL ME WHAT MUSIC YOU ARE GOING TO PLAY, JUST PLAY IT.

Call me Old School but this is how radio should be:

Music
Prank Call
Music
More Music

Thats just about it. Simple, yet brilliant. Notice the absence of "Shitty marketing scheme."

I'm done.

Hckyfn15@aol.com

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